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Extending Vitality: Science and Strategy in the Healthy Aging Market

Consumers are embracing a more informed, proactive approach to longevity.

Released By Indena USA, Inc.

Extending Vitality: Science and Strategy in the Healthy Aging Market

In this podcast, Mary Phillips, Sales Director at Indena USA, discusses an evolving healthy aging market that’s shifting focus from living longer to living better. She explains how consumers are embracing a more informed, proactive approach to longevity, focusing on cellular health, energy metabolism, and emotional resilience alongside physical performance.

Indena’s portfolio of clinically backed ingredients includes Quercefit (quercetin phytosome), Meriva (curcumin phytosome), Ubiqsome (CoQ10 phytosome), and Enovita (grape seed extract), which can support multiple hallmarks of aging such as inflammation, oxidative stress, and mitochondrial function.

Phillips also highlights the growing scientific understanding of “cellular crosstalk,” where nutrition influences key biological pathways tied to longevity. Her advice to formulators: lead with science, prioritize bioavailability, and communicate authentically.

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